We promote beauty to achieve personal fulfillment

Our values

In each of our actions and interactions, we live thru values ​​that make us unique and special.

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WE ARE AUTHENTIC

We are consequent with what we think, say and do.

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WE ARE CLOSE

We create and develop relationships of quality and respect that generate value for all.

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WE ARE ENTREPRENEURS

We permanently challenge ourselves to create and grow to make our dreams come true.

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WE ARE PASSIONATE

We enjoy intensely what we do and believe that the extraordinary is possible.

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Our Leadership Principles

We have a purpose that gives us meaning, values ​​and principles that guide us.

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IMAGINE THE EXTRAORDINARY

It is growth mentality. Conviction to win, creating new possibilities to grow the business.

FOCUS
THE ENERGY

It is focus in action. Prioritize critical issues, with a sense of urgency in decision making.

FREE
THE POTENTIAL

It is talent development. Build teams through challenges that test their abilities.

HONOR YOUR
COMMITMENTS

It is commitment. Always look for the highest performance assuming responsibility for the outcome.

Our commitments

We share the commitment to contribute to a sustainable development, building solid and lasting relationships with our stakeholders.

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WITH OUR COLLABORATORS

Our greatest strength as a corporation is our people and we strive to offer the best work environment, open to new ideas, with respect for diversity, and with possibilities for development and permanent challenge.

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WITH OUR CONSULTANTS

They are the pillar of our business, that is why we seek to provide opportunities for improvement with a business option through direct sales.

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WITH OUR CONSUMERS

Women are our main consumers. Through our brands L'Bel, Ésika and Cyzone we are committed to bringing them closer to a world of memorable experiences.

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WITH THE COMMUNITY

Since 2003, the Belcorp Foundation promotes women's economic empowerment in order for them to transform their future and transcend, achieving a positive impact on society.

Belcorp code of ethic.
Belcorp code of ethic.