Our Business Model
A main strength in Belcorp
Our business model uses direct sales as its strategic distribution channel. It represents not only the key to Belcorp’s business success, but also an opportunity to contribute to the region’s development.
Belcorp’s business vision and social vision are completely aligned. We believe in the entrepreneurial spirit of women and we empower them to stimulate their advancement so that that they become agents of social change.
Our brands reach the marketplace through a network of 800,000 independent beauty consultants and counselors who, through our catalogues and products, help women achieve their ideals of beauty and self-fulfillment.
Belcorp offers this great network of beauty consultants an opportunity to have a business of their own, strengthen their social, emotional and management skills. Thus they increase their chances of successfully tackling life’s challenges and help to improve the lives of their families and communities. In this way Belcorp contributes to the development of the region through each woman.
At Belcorp we also have other sales channels. At our specialized stores and through the L’Bel, Ésika and Cyzone web sites, we help our consumers to gain access to our products and offer them a chance to live the brand experience.