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Our Social Responsibility Model
We promote sustainable growth

At Belcorp we know that lasting success is only possible by building solid and lasting relationships. We are committed to respecting and establishing a relationship based on trust with each of our stakeholders.

Committed to Our Employees

Our people are our greatest asset and we strive to offer them a good working environment open to new ideas, where they can permanently find challenges and opportunities for advancement.

At Belcorp we encourage collaboration and respect for diversity. We develop professional and personal capabilities. We promote leadership in the exercise of new challenges to grow and evolve. Likewise, we develop social sensibility through our Foundation’s volunteer program “Touching Lives.”

Committed to Our Beauty Consultants and Counselors

At Belcorp we believe in women’s capacity to transform their lives and in their potential as change agents in society. Today we provide economic, emotional and social development opportunities for over 800,000 beauty consultants and counselors.

Using direct sales as a business opportunity, we offer them the possibility of improving their lives, enabling them to generate their own income and providing them access to the necessary tools for this purpose. Likewise, we provide them with a chance for emotional and social development through being part of a network of women, who, like themselves, strive daily to accomplish their goals.

Committed to Our Consumers

Women are our main consumers. Through our brands, L’Bel, Ésika and Cyzone, we strive permanently to get to know them better, understand how they think and feel, anticipate their desires and offer them a world of memorable experiences through our products.

We have established a Consumer Knowledge Center whose mission is to gain knowledge of our consumers, in order to serve them through our brands. The research they carry out guides us for new market opportunities, potential challenges and consumer satisfaction with our products.

Committed to Our Suppliers

At Belcorp we establish relationships with our suppliers that create synergies and help to stimulate the growth of our businesses.

We work with a network of suppliers in different parts of the world to give our customers world-class products.

Committed to the Environment

We aim to minimize and neutralize our impact on the environment. Our commitment to contribute to a sustainable development is reflected in the Ecoaction program, which encompasses initiatives in three fronts: offices, plant and distribution channel.

Committed to the Community

The Belcorp Foundation was established in October 2003 as a way of rewarding the efforts of women, who are key in the success of our Corporation.

We realize that our main impact on the community is through the beauty consultants and counselors who offer our brands. They are the main beneficiaries of the Foundation’s programs.

We aspire to help women transform their futures, be successful and achieve a positive impact on society. To that end, Belcorp Foundation implements programs designed to empower women and equip them with the necessary capacities to imagine and bring about a better future.