More than Beauty
Our brands help women achieve their ideal of beauty.
At Belcorp we know that every woman is unique. That is why we have a Consumer Knowledge Center exclusively devoted to getting to know them and understand their lifestyle, motivations and dreams. This knowledge has enabled us to identify their deepest needs and desires, leading us to create a portfolio of three distinct brands: L´Bel, Ésika and Cyzone.
Our brands cover four categories of cosmetics: fragrances, facial and body treatment, makeup and personal care. Every day, through our products we help women achieve their ideal of beauty, making them feel more confident and self-assured. By daily making good on what they promise, our products are preferred by millions of women in Latin America.
Based on our consumer knowledge we have created a portfolio of brands designed to meet consumers’ needs.