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More than a teen brand, Cyzone is a carefree and upbeat attitude towards life that invites you to enjoy yourself, be daring and experiment.
In Cyzone a girl can find everything she needs to create and reinvent her look with the latest in fashion, makeup and accessories.
Look with attitude
Cyzone knows that all young women are unique, special and experience a great need to express themselves, so it inspires them to show the world who they are by developing their own attitude and look, to reflect their individual style.
The diversity of the Cyzone range
From makeup to clothing, Cyzone offers a variety of assorted original, fashionable and energy-filled products to deliver a complete look. The range is constantly being updated; 270 new products are launched every year 1.
Cyzone is where the young people are. In addition to the ‘magalog’ (half magazine, half catalogue), Cyzone is in touch with them through their mobiles; ‘Cycorners’ (stores at popular malls); and its website (www.cyzone.com), where it has created a virtual community made up of more than 680,000 members2.
Love Yourself!
Cyzone protects the right and responsibility of every individual to love and accept themselves as they are, without hangups, unconditionally, unashamed; to know and accept that no one is perfect because there is no such thing as perfection.
In 2007 Cyzone launched the Quiérete (Love Yourself) campaign, which, as the name suggests, aims to strengthen self-esteem in young women and offers guidance on anorexia and bulimia, as a means to help prevent these disorders. Since the campaign began, almost 1 milion people have joined the cause by buying an iconic product 3, while another 23,000 people have attended talks on prevention of eating disorders at schools and universities around Latin America.4
1. Belcorp internal source. This figure corresponds to the period January-July 2009 for 11 Cyzone countries.
2. Belcorp internal source. This figure corresponds to the period 2002 to July 2009 for 11 Cyzone countries.
3. Belcorp internal source. This figure corresponds to the period 2007 to December 2008 for 11 Cyzone countries.
4. Belcorp internal source. This figure corresponds to the period 2007 to December 2009 for 11 Cyzone countries. |
